Smart Web WorksA practical AI plan, not a slide deck
We help leadership teams cut through the noise: where AI will genuinely save time or grow revenue in your business, what it will cost, what the risks are, and how to roll it out safely.
Why it matters
Every software vendor now claims to be "AI-powered", and your team is probably already using ChatGPT or Copilot in ways nobody has signed off. The risk is not missing out on AI. It is spending money on the wrong things while sensitive data leaks into tools you do not control.
Our strategy work is hands-on and short. We interview your team, look at how work really gets done, and produce a prioritised list of AI opportunities with honest estimates of effort, cost and payback. We help you set a clear AI usage policy, choose the right tools, and integrate AI into the systems you already have, including your website, so it shows up where people work.
Solutions we deliver
AI opportunity assessment
A prioritised roadmap of use cases ranked by value, effort and risk.
AI usage policy & governance
Clear rules on which tools staff can use, with what data, and who approves new ones.
Copilot & ChatGPT rollout
Configure Microsoft 365 Copilot, ChatGPT Enterprise or Claude for Teams, with training that sticks.
AI-ready websites
Structured content, schema and AI search optimisation so assistants recommend you.
Vendor & tool selection
Independent advice on AI products, so you buy what you need and nothing more.
Team training workshops
Practical, role-specific sessions on prompting, reviewing AI output and working safely.
Our delivery process
Discover
Leadership and team interviews, a tools and data audit, and a review of current AI use.
Prioritise
Score opportunities on value, feasibility and risk, then agree a 90-day plan.
Pilot
Deliver one or two quick-win pilots to prove value with real numbers.
Scale
Roll out what works, with policy, training and measurement in place.
Where clients use it
- Board and leadership AI briefings
- Staff AI policy creation
- Microsoft Copilot readiness
- Generative engine optimisation (GEO)
- AI vendor due diligence
- Department-level AI pilots
Tools we work with
We choose tools for your situation, not ours, and integrate with what you already use.
Common questions
We are a small business. Is AI strategy overkill?
Not the way we do it. For smaller teams, strategy is a few workshops and a one-page plan, not a six-month programme. The aim is to avoid wasted spend and get a quick win in place.
Do you only recommend your own services?
No. Often the best answer is a feature in a tool you already own, or a low-cost off-the-shelf product. We will tell you when you do not need custom work.
How do we stop staff putting confidential data into AI tools?
A clear policy, approved business-grade tools with data protection terms, and training. Technical controls such as data loss prevention can back this up for larger teams.
What is generative engine optimisation?
It is the practice of structuring your website so AI assistants such as ChatGPT, Gemini and Perplexity understand, trust and cite your business. We cover it in detail on our blog.
Often combined with
AI Assistants & Chatbots
Website chat, internal copilots and voice agents trained on your own knowledge.
Learn moreCustom AI Workflows
Multi-step AI agents that read, decide and act across your tools with human checkpoints.
Learn moreAI Reporting Dashboards
Live dashboards that pull every data source together and answer questions in plain English.
Learn moreLet's talk about AI strategy & integration
Book a free 30-minute consultation. We will look at your processes and show you where AI and automation can save the most time, with no obligation.