Smart Web WorksAI assistants that know your business, not just the internet
We build website chat, internal knowledge copilots and phone agents that are grounded in your own content, can take real actions in your systems, and hand over to a person when they should.
Why it matters
A generic chatbot that recites your FAQ page does not help anyone. A useful assistant knows your services, prices, policies and processes, can look up an order or book a time, and is honest when it does not know.
We build assistants using retrieval-augmented generation (RAG): your documents, help articles, product data and policies are indexed so the AI answers from your sources and cites them. We then connect it to tools such as your booking system, CRM or ticketing platform, so it can complete tasks rather than just talk. Every conversation is logged, scored and reviewable, so you can see what customers are asking and where the content gaps are.
Solutions we deliver
Website sales & support chat
Answers product and service questions, qualifies leads and books meetings straight into your calendar.
Internal knowledge copilot
Staff ask about policies, procedures and past projects and get answers with links to the source document.
Customer self-service
Order status, quotes, account changes and FAQs handled 24/7, with a clean handover to your team.
Voice and phone agents
After-hours call answering, appointment booking and message taking with natural-sounding voice.
Email triage assistant
Reads incoming enquiries, drafts replies, tags and routes them to the right person.
Analytics & guardrails
Conversation logs, topic trends, satisfaction scoring, and rules for what the assistant must never say.
Our delivery process
Scope the jobs
We agree what the assistant should handle, what it should never do, and when it must hand over.
Ground it in your content
We collect, clean and index your knowledge so answers are accurate and traceable.
Connect and test
Tool integrations, then structured testing against real questions before anything goes live.
Launch and improve
Soft launch, review real conversations weekly, close content gaps and expand its skills.
Where clients use it
- Lead qualification on service websites
- Recruitment candidate FAQs and job matching
- HR policy helpdesk for staff
- Ecommerce product advice
- IT helpdesk first-line support
- After-hours appointment booking
Tools we work with
We choose tools for your situation, not ours, and integrate with what you already use.
Common questions
Will the assistant make things up?
We design against it. Answers come from your indexed content with citations, the assistant is instructed to say "I do not know" outside its scope, and we test it against real questions before launch. Risky topics, such as pricing exceptions or legal questions, are routed to a person.
Is our data used to train public AI models?
No. We use business API tiers where your data is not used for model training, and we can host the knowledge index in your own cloud account or region.
Can it hand over to a human?
Yes. Handover can go to live chat, email, a ticket or a callback request, and the full conversation goes with it so the customer never repeats themselves.
Does it work on WordPress, Shopify or a custom site?
Yes. The website widget is a small script that works on any platform, and we can match it to your brand.
Often combined with
Custom AI Workflows
Multi-step AI agents that read, decide and act across your tools with human checkpoints.
Learn moreAI Strategy & Integration
A practical AI roadmap, policies and integration into the tools your team already uses.
Learn moreSoftware for HR & Recruitment Agencies
Candidate portals, AI screening, timesheets, compliance and client reporting built for agencies.
Learn moreLet's talk about AI assistants & chatbots
Book a free 30-minute consultation. We will look at your processes and show you where AI and automation can save the most time, with no obligation.